Scenes in front of my eyes. Things that move my heart.Discovering the details of life through photography.
Unexpectedly captured within the laundry basket, yet never expected the lens to render color, material and even texture to this extent.
Ingredients are waiting for their turn in a dark, quiet kitchen with a little sunlight. I wanted to capture the rich texture gently.
Attracted to how the light going through the glass, brings out the soft colors of the bottle.
The aroma of fresh coffee, the impression stands out.
While capturing a scene of the edge of water, this image makes you imagine what’s outside the frame.
Beautiful bokeh at the back makes the subject stand out even more.
The lens highlights not only the scrumptious meal but also renders the calm atmosphere, and humid ambience.
Trying to capture the colors of the mosaic the contrast of the focused area and bokeh made a greater impression than expected.
Even in a room that is too dark for handheld photography, I feel like trying, despite knowing it might cause hand shake.
Aside from well-planned shoot, would like to experience the joy of capturing an image expressed even better than anticipated.
In 2008, SIGMA released the 50mm F1.4 EX DG HSM. The “50mm F1.4” is the classic of classics which any camera manufacturer would add to their line up without exception, and the “standard” lens that shows the manufacturer's policies and characteristics. This is why back in those days there were only products from camera manufacturers in the market and it was believed that it was something that lens manufacturers did not or should not develop.
“Lenses are the most important elements for photographic expression” – based on SIGMA's basic philosophy and as an inevitable choice to build a firm system as a total optical equipment manufacturer, SIGMA decided to develop a “50mm F1.4” for the first time as a lens manufacturer.
Though it is a standard lens, there was no “50mm F1.4” designed for digital cameras at that time from any manufacturer. Not only as the first interchangeable lens manufacturer, but also as the first lens developed for digital cameras, our pursuit for the best optical performance would impress even the most discriminating fans. This was the concept SIGMA set up.
The world of optics is the ultimate classical physics and a lens's image quality and its size are in a relationship of trade off. In order to achieve “the best optical performance”, based on the concept that image quality was more important than size, the 50mm F1.4 EX DG HSM was created from substantial optical design ensuring sufficient peripheral light from the open aperture. As a result, the front group of lenses was relatively large in order to obtain stable rendering performance and glass mold aspherical lenses were integrated into the design.
Big, heavy and expensive. At the time of the announcement, the 50mm F1.4 EX DG HSM attracted a lot of criticism and doubts as much of the common knowledge about “50mm F1.4” design did not apply to it. However, as soon as the product was released, the astonishing optical performance received comments such as “remarkable result that changes SIGMA's impression” and “Worthwhile challenge” from both Japan and overseas. A clear concept, high level design and production achieve high quality products. Essential and valuable “things” that are not influenced by former practices or general knowledge are suggested and the challenging attitude is maintained. “The best performance 50mm F1.4” achieved with the 50mm F1.4 EX DG HSM became one of SIGMA's icons.
SIGMA has started ">full renewal of lens lines based on clear concepts, high level design, production and inspection since 2012. The 35mm F1.4 DG HSM was released first as a flagship of the Art line achieving astonishing optical performance while pursing artistic expression at the same time. Designed as a definitive edition of large aperture fixed focal lenses that is the new standard suitable for the era of ultra-high image quality, this lens has been a bestseller that received high reputation from photo enthusiasts and journalists of all over the world.
Art | 50mm F1.4 DG HSM is the advanced “best performance 50mm F1.4” based on SIGMA's new production concept “Art line”. Large aperture lenses are condensed into 13 elements in 8 groups, and new build quality is ensured. It became the new era's “standard” that has the optical performance best suited digital cameras with higher resolution.
For large aperture fixed focal lenses, not only resolution performance but also bokeh expression is an important element. With Art | 50mm F1.4 DG HSM, spherical aberration is corrected as much as possible at infinity shooting distance, while intentionally leaving some spherical aberration in order to ensure the softer bokeh expression when the shooting distance gets shorter. At the focused point, resolution is of course high and bokeh stays soft and beautiful. The best balance of both elements is achieved in this lens at a level that has not been possible until now.
The angle and shooting distance have been optimized. The feeling of distance, far and close, and bokeh expression have also been optimized. Basic lens work is incorporated to create the standard lens that enables photographers to achieve creative expression, so the lens is full of essence for photography expression. Enjoy the new standard lens with the best performance to be had.
The “50mm F1.4” was released by SIGMA for the first time in 2008. The Optical performance suitable for this new standard and the astonishing rendering expression that made the lens as SIGMA's icon were both main elements that contributed to “the best performance standard lens”. This SIGMA 50mm F1.4 DG HSM is the lens that we refined thoroughly based on our Art line concept. Moreover, the excellent balance to embrace both the high resolution performance optimized for this era of ultra-high image quality, and beautiful bokeh expression ensure that this is the ultimate example of large aperture standard lenses. No doubt this will be a must have lens among “50mm F1.4” that shows manufacturers' uniqueness and charm.
Aiming thoroughly to achieve rendering performance that can meet the required standard in an era of ultra-high image quality, it gives the greatest consideration to the performance and balance in order to ensure high resolution at the point of focus, as well as to achieve soft bokeh expression at the front and back. This lens distinguishes itself from others as a standard lens that is the basic of photography expression.
SIGMA has started new chargeable service “Mount Conversion Service”. The mount of your current SIGMA lens can be converted to another mount system, depending on the specification of the camera body. With this service, the lens system can be retained for a long time even if you change camera brands in future.
By incorporating HSM (Hyper Sonic Motor), and by optimizing its algorithm, smooth AF is ensured. It incorporates a brass made bayonet mount which has both high accuracy and durability. All metallic parts and the new compound material, TSC (Thermally Stable Composite), which has high affinity to metal parts, are housed internally. It is the integrated design of layout ensuring essential function and “workmanship” of manufacturing that is carried out under an integrated production system in Japan.
In pursuit of the best performance standard lens, various aberrations are thoroughly corrected. SLD (Special Low Dispersion) is incorporated for axial chromatic aberration; glass mold aspherical lenses are positioned in the rear group arranged for sagittal coma flare; and the power alignment of the lens was optimized for distortion, achieving an uncompromised large aperture standard lens.
However, we've now developed our own A1* proprietary MTF (modulation transfer function) measuring system using 46-megapixel Foveon direct image sensors. Applying this system, we check each lens in our new lines at our Aizu factory, our sole production site.
* A1：Aizu 1
For our new product lines, we have developed exclusive SIGMA Optimization Pro software that allows the user to update the lens firmware and adjust the focus position and other parameters. The user will be able to connect the lens to a computer with a special SIGMA USB DOCK and use easy-to-operate on-screen controls to create personal lens specifications.
Based on our know-how as an experienced lens manufacturer that has been creating a diverse range of interchangeable lenses, SIGMA provides this unique chargeable service “Mount Conversion Service”. With this service, the mount of your current SIGMA lenses can be converted to another mount system, depending on the specification of the camera body.
Corresponding AF Mounts